(CNN) -- Gerber is looking for its new spokesbaby!
From now until February 21, parents can submit photos and videos of their child for the chance to be Gerber's 2020 Ambassador and get $25,000.
Contestants are judged on visual appeal, expressiveness, and consistency with Gerber's "Anything for Baby" mission.
The contest is open to any adorable tyke under the age of four.
This is Gerber's 10th annual photo search.